Story Pitch

In a classroom setting, students had to create story pitch concepts for clients and pitch them to hypothetical media outlets. Here is my story pitch for a new children’s book.



Dear publisher,

Ellie, with fiery red hair and purple gumboots, isn’t your typical fairytale heroine.

Equipped with a leather-bound children’s book and a “do-no-wrong” attitude, she combats illiteracy in the make-believe world of Letterly, one child at a time. The Bookworm Princess by Ellen Cartwright is part of a new initiative by Scholastic Canada to bring awareness to the issue of illiteracy in Canada.

Did you know?
– 42% of Canadians are semi-illiterate.
– Having a parent read aloud to their children helps them learn basic listening, vocabulary and language skills, as well as develop imagination and creativity.
– Research shows that children have a better chance of becoming fully literate adults if reading is encouraged in the home.

Expected to release in Spring 2014, The Bookworm Princess tells the tale of Ellie, a street girl with an active imagination and the power of storytelling. Ellen Cartwright, the author of the story, has teamed up with Scholastic Canada and plans to donate 100% of the proceeds to the Scholastic Book Grant Program, which aims to put a book in the hands of a child in need across Canada.

Having been raised below the poverty line in Vancouver’s Downtown Eastside, Ellen knows what it is like to grow up not knowing how to read or write. “There were nights when my siblings and I didn’t know if there’d be dinner at the table. Looking back now, being able to slip into an imaginary world would have saved me from so many dark nights.” To date, the children’s book has garnered a list of awards including the Rainforest of Reading Award, the City of Vancouver Book Award and the Marilyn Baillie Picture Book Award.

”Ellen Cartwright crafts a magical story full of hope and love,” says Heather Reisman, Chief Executive Officer of Chapters Indigo. “It provides children with a fantastic life lesson about giving back to those in need.”

The Bookworm Princess is offered via Scholastic Canada’s online store, mail order forms, monthly book fairs and Chapters Indigo locations across the country. If you’d like to schedule an interview with either Ellen Cartwright or Heather Reisman, please contact me at 604-294-3860 or by email at

Thank you for your consideration.



Anthony Nerada
Communications Specialist
Scholastic Canada

Photo Credit: CBC